Oh My Love SS13 Collection Preview

Oh My Love is a trend setting fashion label offering a range of stunning wardrobe essentials to the confident girl who likes to be fabulous and super sexy. We caught up with Oh My Love to find more out about this new collection and they were kind enough to answer our questions.

What were the inspirations behind the new collection?

For Spring/summer we divided the collection into 3 drops to accommodate for the different customers we have at Oh My Love.

Joseph and the Technicolour Dream coat- this is all about mixing bold prints and colours together, it is the introduction into summer so really stepping away from the dusky dark colours of winter. We wanted a bright, fun story that was young and refreshing, so you will see a lot of bright colours and also pastels clashing with prints.

Desert Sahara- Inspired by the desert, a very jewel like mirage. Colour palette represents this with citrus colours mixed with your more neutral colours like mocha and tan. The prints in this story really showcase the mood. Styles are very free flowing and easy dressing. You will see a lot of A-line shift dresses in this range.

Tribal Festival- This story is for high summer, it is all about the carefree summer holidays and having that holiday adventure. A very boho, festival type girl with fringing, crotchet, crop tops and cut-off shorts. The girl who roams the fields in search of the perfect daisy chain.

Are you influenced by the latest catwalk trends?

We definitely are, it is so important to be aware of what is happening in the catwalks to ensure we are on trend. The key is to adapt some of these trends to the Oh My Love way and make them better!

What are the key styles this season?

The key style this summer for Oh My Love is the skater dress in different fabrications, colours and shapes. As always cut-out’s play a big part in our range, to give the girl a more sassy and sexy look to her dressing. We have also explored fringing, whether it be around the waist, neckline or the edge of the kimono, its definitely the ‘Must Have’ essential this summer. For the summer our incredible maxi dresses and kimono styles are not to be missed. Relaxed & easy dressing, using stand out from the crowd wow prints which we are so excited to show.

Oh My Love Layla Blush Embellished Neckline Racer Back Skater Dress

What are the stand-out pieces from the new range?

The stand out piece for us this season is our cute little printed skater dresses, the prints and styles are very refreshing. We believe these will be a big hit with our customer. Cute & sexy.

Oh My Love Alysha Coral Contrast Straps Sweetheart Skater Dress

Does the new collection have any surprises?

We always have new surprises for the Oh My Love customer and this summer in particular is an exciting one. Styles are new and have moved on from previous years, We are very excited to show the customer newness which you will all see very soon but until then we can’t give anything away.

Be the first to see their new SS13 collection at ohmylove.co.uk and here are a few Behind The Scenes photographs.

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