Mint Velvet Behind The Brand

Taking current fashion trends and giving them a more relaxed look is the signature style of Mint Velvet. Managing Director, Liz Houghton was kind enough to answer these questions about their journey so far in the world of fashion.

How did Mint Velvet first come about?

Our journey began in 2009, when the three of us (Liz, Lisa and Jane) decided to throw caution to the wind and set up our own womenswear brand. After 15 years in the fashion industry, we dreamed of creating clothing which incorporated our passion for fashion and, as modern working mothers, our real lives. We were frustrated with the lack of stylish clothing available that reflected the needs of our lifestyles, so we set about creating our own. We wanted clothing that made us feel sexy and confident. We turn 3 this month – and have just celebrated the opening of our 13th boutique (with more planned this year) to add our 90 strong concessions and website, so it’s been a nonstop adventure!

Is there a signature Mint Velvet style?

Relaxed Glamour! Mint Velvet take the trends, and relax them so that women who still want a nod to fashion can do so in a carefree way (our collections will make you feel sexy and comfortable at the same time), whilst enabling season-by-season wardrobe building and cohesion – so you don’t need to start again each season. Beautiful prints, individual detailing, and refined textures in luxe, easy-to-wear fabrics give the collection a feel which oozes stylish femininity and always underpinned with Mint Velvet’s relaxed-glamour handwriting.

Where do you get your inspirations from when designing a new collection?

We love nature and often take inspirations from the landscape around us incorporating ideas as simple as a feather into a design. This season our Design Director, Jane, has put her miniature Schnauzer (and MV’s official mascot), Bear, onto one of our knits (full story here). The most important element of the MV collections is that they work with the modern woman’s life. We (myself, Lisa and Jane) try everything on ourselves so that we know it will work and look good.

Which are the stand-out pieces from the new collection?

As we’re moving into the cooler weather coats and knits are becoming more important. Layering is key to the MV look so we’re particularly excited about all the new knitwear, including our silver grey double cardigan (which looks gorgeous dressed up on down)

Mint Velvet Double Front Cardigan

Our Cocoon Coat is also fabulous – you can play around with it to make 4 different looks. And, with party season just around the corner our super flattering (it will make you look a dress size smaller) bandage dress is a great piece.

Mint Velvet Black Bandage Dress

Finally what three words describe Mint Velvet?

Easy, effortless style

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