Fever London Behind The Brand

Inspired by vintage prints and feminine silhouettes, Fever London is a fashion brand that offers a truly creative blend of vintage inspiration, global trend hunting and eye catching elegance. We caught up with Fever and they were kind enough to answer these questions about their journey so far in the world of fashion.

How did Fever London first come about?

Fever was launched in 1996 by co-owners and founders Matthew Barker and David Bradbury. The pair met at school in Devon, England and agreed that when they grew up they would own their own business. Fever took its style inspiration from surfing, then clubbing (following the pursuits of the young Matthew and David) before evolving into its own vintage inspired style.

Is there a signature Fever London style?

Shift style and Vintage

Where do you get your inspirations from when designing a new collection?

We travel the world hunting for inspiration in vintage boutiques, thrift stores and flea markets, looking for an amazing print, a striking colour palette, a visual trigger that sparks the creative design process.

A statement print on a pair of 1960s trousers found in LA, and the classic shape of a 50s dress from Milan inspire the first sketches of a sun dress with timeless appeal.

We look for influence everywhere, keeping our eyes wide open and camera ready, as it might be a pattern on a tile or the birds in the sky that plays a part in the design of a dress.

Downton Dress by Fever London

Which are the stand-out pieces from the new collection?

Barbarella Shift, Downton Dress, Madison Peplum Dress, Brooklyn Cardigan, Tokyo Japan Top and Hurlington Prom Dress.

Barbarella Shift Dress by Fever London

Finally what three words describe Fever London?

Vintage, Unique, Colourful – as described by our own customers

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