FD Avenue SS13 Collection Preview

Offering the latest hottest trends at affordable prices, FD Avenue launched in early 2011 and have never looked back. We caught up with FD Avenue to find more out about their new Spring/Summer 13 collection, and they were kind enough to answer our questions.

What were the inspirations behind the new collection?

Our S/S 2013 collection is largely influenced by celebrities and their style. Celebs are perhaps one of the biggest influences on high-street fashion these days and we love seeing them wearing FD Avenue. As our target audience are young and fun-loving we’ve been taking inspiration from Cheryl Cole, Rihanna and Little Mix, so our new collection is bold, fresh and sometimes comical (who doesn’t love geek jumpers and superhero prints?).

Are you influenced by the latest catwalk trends?

The catwalk is where trends truly begin, so of course they are an influence. FD Avenue aim to offer a trickled down version of the big catwalk trends for a fraction of the price, so everybody can get the latest must-have fashion pieces, no matter what their budget.

What are the key styles this season?

Our biggest trend right this moment has got to be Florals. This is a trend that comes back in almost every Spring/Summer, with a twist. Prada and Moschino have created a playful 60’s hippy style with bold floral prints which we love. Grunge denim is also everywhere this season with studs, spikes and leather embellishing the classic denim shirt.

FD Avenue Stripe Print Midi Length Dress

What are the stand-out pieces from the new range?

We love graphic prints, in monochrome or bold bright colours which really make you stand out against the crowd. The midi dress is our key silhouette this season and fits perfectly with any S/S 2013 you want to style yourself on. Teamed with a leather jacket or grungy denim shirt, or pick up a pastel floral midi, no wardrobe is complete without the midi dress.

FD Avenue Love Diamante Friendship Bracelet

Does the new collection have any surprises?

We’re restocking our fabulous Mahlika jewellery range with some amazing statement pieces to complete your outfit in just one click! New items are added daily to the site so we truly pride ourselves in being able to bring you the best of the catwalk as quickly as possible.

Be the first to see their new SS13 collection at FDAvenue.com

Comments are closed.