Ben Sherman SS14 Interview

Ben Sherman SS14 Collections

The Ben Sherman shirt and brand have been adopted by almost every youth culture or style movement of the last 5 decades. The Ben Sherman shirt is an icon and a wardrobe essential, and there is simply nothing quite like owning one for a classic smart look. With the release of the Spring/Summer 14 collections we were lucky enough to be able to interview Mark Williams, Design Director of Ben Sherman.

Mark Williams Design Director

What were the inspirations behind the new collection?

The main inspiration behind SS14 has been about British costal pursuits and taking inspiration from iconic British seaside holidays. Overall we have had a big focus on making sure we are confident in using the new famous tab branding throughout the collection. This has unified the range with a true nod back to the original roots of the brand.

Are you influenced by the latest catwalk trends?

We look at the catwalk trends but are more inspired about colour combinations than what the edgy guys are up to. We have a strong DNA and its key not to drift to far from that.

Ben Sherman Matthew Miller Graduated Check Long Sleeve Shirt

Do you have a signature style?

Our signature style is the button down shirt and we create them in classic, iconic fabrics, such as our famous cotton Oxford.

Ben Sherman Fish Print Shirt

What are the stand-out pieces from the new range?

The standout pieces are the new British costal fish print shirt or the new range of engineered deck chair stripe shirts.

Does the new collection have any surprises?

There are a few surprises in each product area and one of my favourites is the conversational shirt print range, where we have some truly original styles.

Be sure to check out all the latest styles online at Ben Sherman now.

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