Superdry Behind The Brand

Known for its cool cutting edge to urban clothing Superdry was established in 2003, offering vintage flair and impeccable fabrics and tailoring. Constructed of super soft cotton and premium fabrics and has vintage washes and details that highlight the hand drawn graphics, diverse style, and impeccable tailoring and fit of all Superdry clothing. Superdry were kind enough to answer the following questions:

How did Superdry first come about?

Julian Dunkerton and James Holder saw a gap in the market for urban wear and after a trip to Tokyo were inspired to create a brand that blended high-impact Japanese graphics, vintage Americana and British tailoring.

Is there a signature Superdry style?

The collection is designed to be sophisticatedly layered and built up into a challenging, unique look.

Which are the stand-out pieces from the new collection?

Big buffalo knits, transcontinent jackets, fairisle accessories and the new style cracked-print tees.

Finally, what three words describe Superdry?

Premium, urban, cool.

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