Reiss SS13 Womens Collection Interview

We are delighted to announce that Reiss will be launching its brand new SS13 women’s collection on the 21.02.13. To find out more about the new collection and the inspiration behind it, Reiss were kind enough to answer these questions:

What were the inspirations behind the new collection?

Modern Femininity rules SS13, with a contemporary collection of clothes and accessories which speak to women’s real lives. This season we’ve been inspired by Nick Knight, The Great Gatsby and a fresh approach to colour and florals, so you’ll find refreshing hues, blurred prints and voluptuous fabrics, creating a modern, wearable collection.

Are you influenced by the latest catwalk trends?

Our design team takes inspiration from a wide variety of sources; from exhibitions and galleries, to films and cultural events. We tend to veer away from catwalk trends, as it’s important that our identity is unique to the Reiss brand and carries our design team’s handwriting.

Reiss Rachel Dress

What are the key trends this season?

Tailoring is always key for us, and this season the collection is peppered with bright, tonal trouser suits and fresh tweed jackets with matching shorts in peach or peppermint. Prints comprise of modern and exaggerated blooms; hydrangea, lotus and poppy prints all make an appearance. And colour feels fresh with pastel hues like blush pink, antique lilac and peppermint bouncing off watermelon red and apple green with pops of acid and a few grounding, earthy tones, too.

Reiss Maya Jacket

What are the stand-out pieces from the new range?

The Maya biker jacket in tomato red bubble leather is a key piece and works beautifully with our favourite new season print; Lotus, which can be found on multiple pieces. Print is a big story, and our Giselle printed dress has a Twenties-influenced modern print. While we’ll be toting our belongings around in the retro-inspired Coco bowling bag this season.

Reiss Coco Bag

Does the new collection have any surprises?

We’re revisiting our Nineteen Seventy-One collection, which has a fresh and exciting new identity. We’re counting down to the launch on the 21.02.13 right now, so sign up to receive an exclusive 10% discount off your first purchase online at Reiss.com.

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