LOVE SS13 Preview Interview

With a huge UK celebrity following LOVE(InLoveWithFashion) has taken the online fashion market by storm offering a range of beautiful dresses, tops, knits and playsuits in on-trend styles and flattering shapes. We caught up with LOVE to find more out about their new Spring/Summer 13 collection and they were kind enough to answer our questions.

What were the inspirations behind the new collection?

Bold colours that get your attention, sharp stripes and cutesy polka dots were the things that got us going for our first hit of spring summer this year.

Are you influenced by the latest catwalk trends?

There were some obvious trends that stuck out to us that will filter into our collection like colours and prints but we don’t like to follow, we like to lead!

What are the key styles this season?

Your definitely going to see stripes everywhere! We are also going to be seeing a lot of slouchy knits in softer yarns for high summer. All colours and sizes, choose a monochrome you can add a colour pop too. We will be running some of our bestsellers in on trend colours and prints.

LOVE Coral Long Sleeve Lace Top

What are the stand-out pieces from the new range?

The cut out maxi in the monochrome stripe is a definite must and throw one of our fluoro knits (coming soon) over the top and your onto a winner. We have a new take on the high low which is a definite show stopper and some really amazing prints coming through as well.

LOVE Black and White Stripe Contrast Dolly Dress

Does the new collection have any surprises?

Some of the new styles coming through that we have worked on with one of our American customers are a bit edgier than our usual look so keep your eyes peeled!

Be the first to see their new SS13 collection at Inlovewithfashion.com

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